Cristina Lorenzetti
Experience Designer / Copywriter
Chase Community Giving Contest on Facebook — $10K Grant Win
Our winning strategy was to spread our message through our hospital partners — our centers of influence — which allowed us to tap into large, relevant target audiences.
Fans could vote for two charities. Partnering with another non-profit with an established social following increased our visibility.
Sharing personal stories helped us secure the $10K grant win with 1410 total Facebook votes.
Success metrics included an increase in conversation of 409% and an increase in total reach of 259% over this two-week time period.