Cannes Lions Shortlist
Clio Winner
Clio Winner
Banks are typically conservative clients but we succeeded in helping National City stand out with this work which gave them a little more personality.
Branded Stunts
Lost Checkbooks
Fake checkbooks were created and randomly dropped. The message inside introduced a new checking account and drove those who found them to nationalcity.com/checkbook where they could enter to win large cash prizes or gift cards.
Scooter Squad
An attention-getting team of scooters pulled three-sided trailers with a No ATM Fees message in busy urban areas. National City branded water bottles were also created and handed out to drive home our message.
Out of Home
Points Rewards Program
Pink Program
The U.S. Mint wanted to broaden their audience from mostly coin collectors to mass audience. This campaign was right on the money.