The Lincoln Motor Company wanted to reinvent themselves. We found a perfect partner: a sweet Detroit startup called Shinola. At the time, Shinola had no brick and mortar stores. We were all left to salivate over their beautifully crafted luxury goods on a computer screen. So it was quite a thrill for attendees at the Detroit Auto Show to experience the stunning new Lincoln MKC inside a Shinola pop-up shop.

Lincoln Welcomes Dwell and Shinola to Stand at North American International Auto Show