Cristina Lorenzetti
Experience Designer / Copywriter
Interstitial Banner
While fans listened to any channel on NPR, this banner with speech recognition technology encouraged the listener to consume content on the “Changing Lives of Women” channel — after plugging Ford.
Video
We talked to Ford Futurist Sheryl Connelly for insights on current trends affecting women.
Banners
Banners teased our video content and pointed fans to the NPR homepage to view it.
Ford sponsorship on NPR.org.
Tumblr
The Tumblr She Works page provided another a channel for Ford sponsorship.
